For the last decade, the economy has been so good - that even those who were average at basic business skills - such as Marketing, Advertising and Sales - did OK. In fact, some did very well.
That's led to complacency. Unfortunately, many of these business owners are about to get a big shock.
When people stop spending money (everything points to this happening) the only way to survive - and indeed thrive - is by making sure you are outstanding at Sales and Marketing.
This is what recession proofing your business is all about.
I've a very positive person and so I've always promoted my work by being positive. You'll have seen in recent weeks that the core theme of my three day Entrepreneur Summit is that it will equip you with stunning knowledge and skills to grow your business and your profits.
But there's a negative message that also needs to be conveyed. Every day that goes by without you becoming superb at Marketing, Sales and Internet Marketing will increasingly become a game of Entrepreneurial Russian Roulette.
On 27-29 June in London, I and my world - class team will give you everything you need to recession proof your business with armour plated skills, knowledge and strategies. I genuinely believe that missing out on this would be a big mistake for you in the current economic climate.
I've done what I can to convey what you'll be missing out on - including giving you a 10,000 Guarantee. I can't do much more, other than re-enforce that these three days in June will, almost certainly be the most important three days of the year for you and your business.
So if you have not yet reserved your place for my Entrepreneur Summit, please do so here:
www.Entrepreneur2008.co.uk
We're going to be fully booked soon so please reserve your place now. I look forward to seeing you in June
www.Entrepreneur2008.co.uk
Best wishes
Chris Cardell
Join Chris Cardell and Duncan Bannatyne from Dragons Den at Chris Cardells Entrepreneur Summit 2008.
Three extraordinary days to transform your business: Full details here: http://www.entrepreneur2008.co.uk
Cardell Media Ltd
1 Northumberland Avenue
Trafalgar Square
London
WC2N 5BW
